Publicity with Purpose

Grow your business, attract dream clients and make an impact with your message in the media.

Spaces limited. Enrolment closes Friday 9 April 2021.


Your work is exceptional and the life-changing results you help your clients achieve is nothing short of profound and yet...

You dream of being a household name, being paid to write columns in national newspapers, featured in high-end glossy magazines and invited to speak on stages around the world but struggle to trust your own voice or grant yourself permission to shine at such heights.

You’re ready to gain recognition as a go-to genius in your industry, conduct media interviews with grace and confidence, have your team manage the constant flow of publicity requests, and raise your fees because your growing waitlist is happy to pay *ANYTHING* to work with you.

In other words, you know deep down you want do more, make a bigger impact and get better opportunities.

But you're stuck.

You know in the back of your mind that media exposure is the short-cut way to skyrocket your visibility and influence, but it's just so overwhelming!

While logically you know it's possible - you've seen other people do it - but for you, where do you even start? How do you know who to approach, what they want from you or how to craft a story idea that gets noticed let alone achieves the results you need for your business.

So you spend time on the wrong thing.

You write and rewrite a pitch email over and over again, but never hit send.

Then the one time you take a leap of faith and finally make contact with a Podcast Host or Journalist to try your luck, they don't respond or decline your offer!

Why would anyone even bother to put themselves through the trauma! You convince yourself sticking to Facebook Ads and social media is the only way to go. It's a modern digital world after all and you need to be online.

My friend, I'm here to break it to you...

As someone who has worked in media and communications for almost two decades I can confidently say, sharing your story, and making an impact with your message with the *RIGHT* media can be easy, effortless and enjoyable.

Avoiding publicity and hiding behind social media posts is no longer an option if you’re genuine about catapulting your credibility to the next level for long-term sustainable success.

If 2021 is the year you've decided enough is enough, you're ready to get out of your own way and step in to the spotlight as the powerhouse business woman and transformational thought-leader you are... but you need someone to show you how and support you every step of the way?

Walk this way...

From Unknown To Unstoppable

Tell me, do you:

  • Feel like you have reached a certain level in your business thanks to all the other Courses and Programs you’ve done before, but feel like there’s still more for you?
  • Dream of gracing the pages of magazines, being invited to speak at must-attend events and raising your prices to Thought Leader status?
  • Ever wondered how other people in your industry are growing their audience and profile when you’ve done everything you can, but are yet to breakthrough?
  • Agonise over how you’re ever going to crush those goals on your vision board and feel stuck, small and like the best kept secret in your industry?
  • Get bored with running the same marketing strategies and want to be seen, heard and known for more?
  • Search for someone who understands the ins-and-outs of publicity, has hands-on experience genuinely working with media PLUS is able to support you every step of the way, yet hold you accountable when you need to make things happen?

Hey, I'm Sian

Your search stops here. I’m an award-winning Public Relations professional who has worked in Marketing and Communications, represented hundreds of clients and now run my own publicity agency. 

In two decades, I have: 

  • Pitched, negotiated and achieved millions of dollars worth of media coverage for my clients around the world; 
  • Secured interviews, stories and brand partnership deals with leading media platforms including Sunrise (Ch 7), The Today Show (Ch 9), Studio 10 (Ch 10), ABC, Marie Claire, Elle, Harper’s Bazaar, Vogue Travel & Entertaining, The Huffington Post, The Australian, The Sunday Mail, Body & Soul, Wellbeing Magazine, The Woman’s Weekly, WHO, Mama Disrupt, Austereo Network, Forbes, Business Insider and many more;
  • Been awarded a Public Relations Institute of Australia Award for securing Marie Claire magazine as the official media partner of a fundraising and awareness event for victims of domestic violence - which resulted in setting the national political agenda on DV
  • Founded and Published an independent print and digital magazine to inspire, support and celebrate regional women in business;
  • Qualified as a Life Coach and worked 1-1 with business owners across Australia on their strategic media activities and reputation
  • Been invited to speak at conferences, business events and webinars to share my knowledge on all things publicity 
  • Real-life experience pitching myself as a guest writer and contributor to new media platforms including podcasts, vlogs/blogs and websites 

Aside from all of this, nothing brings me more joy and fulfillment than standing alongside a woman who has granted herself permission to share her gifts with the world. 

Ready to get more followers, more clients, more impact and more money?

Then I invite you to join me for


My new high-level high-impact group coaching program is specifically designed for ambitious heart-driven Coaches, Authors, and service-providers ready to take their business to the next level!

Absolutely nothing has the power to impact ALL aspects of your business, create demand, boost your credibility and the confidence to charge higher prices like media coverage.

And I know you're ready to make it happen!

It’s your time to make magic, make an impact and make money!


“A good story will always garner attention. Sian not only knows this, she harnesses this power for her clients, beautifully creating connections with storytellers to amplify that story. Sian and I have had that connection for almost 15 years. I've worked with Sian as both a journalist, then influencer and she's always understood my readership/audience, only pitching ideas that are relevant to my publication and/or platform.”

Nikki Parkinson

Former Journalist-turned business owner and blogger, Styling You

Here's How It Will Happen



On enrolment, you will meet with me one-on-one via Zoom for a 60 minute deep-dive strategy session. Together we will work set PR goals and start preparing your customised media plan to lay an unshakeable foundation for your business or book launch.



Once a month we will all connect online to troubleshoot any challenges, workshop better opportunities, soundboard story ideas, prepare for media interviews and answer all your questions on Publicity to keep you moving forward and achieving results. Your fabulous Publicity with Purpose Sisters will also provide their insights and experiences to help you grow and learn because we’re all in this together. 



Each fortnight I will host a class, where you will discover:

  • How-to use publicity to raise your profile, supercharge your business and position yourself as a thought leader in your field;
  • My proven 6-step Publicity with Purpose Framework that has helped my clients achieve significant media coverage on podcasts, magazines and TV over and over again, valued in the millions (because free publicity is valued more than paid advertising - FACT!)
  • Plus, you will meet and learn from one of Australia's original Instagram Influencers, Nikki Parkinson, former Journalist-turned Business Owner of Styling You The Label.



This level of access to your own PR professional is PRICELESS! That’s right, you could pay a private Consultant at least $5,000 per month to represent you, but I’m here for you every single step of the way to read your work, craft your pitches, review your story ideas, steer you towards bigger titles and better opportunities, guide you to share your message further, plus offer my professional feedback and support for the duration of this program at a fraction of that cost.

Plus, you'll also gain LIFETIME access to the private Publicity with Purpose Support Group

Community, connection and conversations are worth their weight in gold when you’re on a mission to move to the next level!

In this private Facebook Group you'll be able to connect to your PwP Sisters past and present for as long as this program is running, to share your progress, ask adhoc questions, celebrate your wins, seek clarity and build beautiful relationships that will help you grow personally and professionally. I don't believe your support crew should cease just because your enrolment in the program does, so you'll always be welcomed here!

Plus, you'll get access to a stellar stash of resources including:

  • How To DIY A Killer Media Kit;
  • A Quick & Handy Email Pitch Template; 
  • My Editorial Content Calendar and Media Plan Templates;
  • The Ultimate Media & Marketing Launch Strategy Guidebook;
  • Publicity with Purpose Playbook

If you hired a PR agency to support you for three months at this level, you could expect to pay at least $15,000!

But with me as your Publicity Pro in your pocket guiding you every step of the way, the introductory offer is only:



via 6 monthly instalments



one-payment and save $300

Full Transparency? No problem.

My intention with Publicity with Purpose is to show you that you don't need to be "perfect" to secure media coverage.

You don't need to consider yourself an 'expert'

You don't need a website or a large audience.

You don't need to have a huge following or anything 'unique' to secure media coverage.

The fact is, you already have everything media, website editors, vloggers and influential podcast hosts look for.... a STORY!

It's time to take your divine wisdom, experiences and insights and serve more people in a beautiful, bigger way, from the safety and comfort of your laptop.

What Others Are Saying


Working with Sian has been an inspiring experience. Her attention to detail, her professionalism and understanding of my project has been incredible. She came to me at a time when I really needed support, and she went above and beyond to create some epic work that really was outstanding. I've had no hesitation in recommending her to other pepople, who have also come to see Sian as an incredible asset to their team because she is an amazing business woman, friend and connector.

I highly recommend for you to connect with Sian as she is down to earth, honest and very powerful at what she does. She is an expert in her field. I can't wait to keep working with her in the future.

Tammie Pike
Chief Editor & CEO, Empowered Publishing and Events


All I can say is WOW. I'm so happy I discovered you to help me raise the profile of the Ultimate Girls Week Away. Your story ideas, planning and persistence with our media coverage has been exceptional and I'm extremely grateful our paths crossed!

Liesel Albrecht
Retreat Expert & Founder, Ultimate Girls Week Away


In a few months, someone you know opens a magazine to see your name in print; your social media platforms skyrocket with new followers and potential customers because a big name influencer or media outlet has shared your article with their audience; and your inbox is bursting at the seams with reporters seeking interviews because they want your opinion on hot topics their readers will love. 

How would that make you feel? 

You might end up kicking yourself because you haven’t focused on publicity before - when it was so easy all along. 

If you're nodding 'YES, I NEED THIS' follows those feels and work with me as we amplify your voice, accelerate your visibility and sail in to the next level of your business with life-changing free publicity.


Publicity with Purpose is FOR you if...

  • You have an established business as a Coach, Digital Entrepreneur, Therapist / Counsellor, Spiritual Thought Leader, Author, Service Provider / Industry Expert in a position to share knowledge and wisdom with others. Your business can be a start-up, young or well-established. 
  • You’ve tried publicity before (or considered it) have had minimal success or found the process difficult, confusing or overwhelming 
  • You’re seeking new ways to market and promote your business to build a bigger audience, broaden your reach, become known for your expertise and enhance your success
  • You want to work with a Mentor - but not just any Mentor. Someone who can take everything they know (and done) from the PR field to create a safe space, guide you, challenge you and steer you towards what works and away from what doesn’t - then send you off to achieve results over and over again for as long as you’re in business.
  • You’re tired of opting-in to all the free challenges, attending ‘live’ webinars and signing up to courses that leave you just as confused as when you started. The time has come to roll your sleeves up and genuinely shift to the next level - because anything else is a waste of your time, energy and money. 
  • You’re open to learning, coachable and ready to step on to the media stage and shine
  • You’re ready to stop listening to the Inner Critic calling the shots in your head and show up as, accelerate your visibility in alignment with your truth - whether you’re an introvert or extrovert. 

It ISN'T for you if...

  • You’re expecting to enrol, not show-up, avoid participation or taking action. 
  • You don’t have a growth mindset. You believe you know it all and are not open to implementing someone else’s advice and professional recommendations.
  • You are looking to hire someone to do it all for you.  
  • You’re looking for a ‘fast fix’ and ‘overnight success’ as opposed to taking consistent regular action and trusting the process that is required with publicity and media relations
  • You would rather buy media placements, spend on advertising or other paid and controlled marketing methods. 

Have Questions? We Have Answers.

When does it start and what is the schedule?

A complete schedule for each Masterclass and Live Q&A session will be emailed to you after your place has been confirmed in the Mastermind however, we will come together online for an informal meet-and-greet in early April (after Easter) before it formally kicks off on Wednesday 21 April 2021.

Do I need to attend classes live?

Live attendance is definitely more effective as you can implement the teachings immediately, however as a Mum of 3, I know it's just not possible all the time. Each Masterclass and Q&A session will be recorded and available in your Program Portal for the duration of the program to watch at leisure again and again.

Is this for any type of business?

Yes, all businesses can create and benefit from free and strategic media coverage, however please know, I do specialise in securing publicity for service-based organisations, authors and entrepreneurs.

What support will I get from you?


I am your only Coach for the duration of the Program, including a private 1-1 60 min strategy session and am here for you whenever you need me to read your material and keep you accountable! We will also be blessed with the incredible knowledge and wisdom of a Guest Expert to talk all things Brand Partnerships & Collaborations.

I'm an introvert, is this for me?

So am I! You are not required to do any public speaking or singing and dancing in front of big crowds, because a large majority of activity will be via email, phone calls and written content. The biggest challenge you could face is backing yourself to put yourself forward for an article. We will work on that too!

Do you offer refunds?

While I'd love to be able to, unfortunately given the in-depth nature of the program and me spending my time sharing 20 years of my professional IP and supporting your business to grow, it isn't possible. I also trust, that once you officially accept your spot in the Program that you're ready to go ALL IN as places are strictly limited to keep the group intimate.

How is Publicity different to Marketing?

They are chalk and cheese. Publicity is known as earned media, because it's 'achieved' as opposed to Marketing which is bought media because you pay for it, e.g. Facebook Ads, sponsored posts, paid partnerships etc... Media coverage is valued 3X more highly than advertising because it comes from a third party endorsing your work. It's like someone saying, "Hey, you should check this out" compared to Marketing which is "Look at me!"

At the end, you will know exactly how to:

  • Target the right media platforms, podcasts and websites and news outlets
  • Position yourself as a leader with both a mainstream and a niche topics
  • Build mutually beneficial relationships with journalists and influencers
  • Pitch yourself with ease and confidence with media replying, 'Hell Yes'
  • Craft compelling and concise story ideas, articles and interviews
  • Share your message effectively (and what to leave out!)
  • Prepare for and participate in media interviews
  • Leverage media exposure to secure MORE publicity
  • Grow your audience and attract dream clients
  • Launch and sell your services with ease
  • Be known as a Thought Leader

If you want more followers, more clients, more impact and more money...

Join me in Publicity with Purpose

Spaces are strictly limited so don't miss out!

Enrolments close on Friday 9 April 2021 (unless all spaces are booked out).

If you have been wishing for an opportunity like this, here it is!